Vision-Driven Development with Dubai DNA
IRTH Group is an emerging force in the Dubai real estate market, redefining how design, hospitality, and lifestyle intersect. Founded by the AlShamsi family, the firm was built on values of innovation, agility, and trust, with a commitment to delivering high-quality, experience-rich homes. As a next-generation Dubai developer, IRTH Group aims to challenge industry norms by merging hospitality thinking with residential design—creating spaces that are not just livable, but expressive, social, and engaging. Every project is purpose-built for a new generation of urban dwellers, remote workers, and value-focused investors seeking long-term reliability and elevated day-to-day experience.
Rove Home: A New Chapter in Branded Living
At the heart of IRTH Group’s identity is its pioneering collaboration with Rove Hotels, a well-known hospitality brand synonymous with youthful, efficient service and creativity. Through this partnership, IRTH has launched the Rove Home residential concept—introducing a modern product line of branded residences Dubai that combine serviced-living convenience with design-focused layouts, curated amenities, and a strong sense of community.
Unlike traditional developer-hotel collaborations that focus on ultra-luxury, the Rove Home product speaks to the lifestyle and aspirations of modern professionals, creatives, and entrepreneurs. Fully furnished, smartly designed, and paired with hospitality-grade services, Rove Home Downtown, Rove Home Dubai Marina, and Rove Home Marasi Drive position IRTH as a bold innovator focused on urban living in Dubai at its best.
Flagship Launches: Downtown, Marina & Marasi Drive
Rove Home Downtown was IRTH’s debut project under the Rove Home banner. Set in the heart of Downtown Dubai, it features a range of studio to two-bedroom units with over 50,000 square feet of amenities, including coworking zones, podcast studios, zen gardens, rooftop lounges, a cinema, and multiple wellness decks. The project is designed as a hub for connection and lifestyle, while maintaining affordability and function—a first for this iconic district.
Following its success, Rove Home Dubai Marina marked IRTH’s expansion into waterfront living. With 679 units and a wide mix of apartment types—including convertible layouts, loft-style options, and sky terrace units—it reflects IRTH’s adaptability in different urban zones. Amenities are equally progressive, offering Finnish saunas, vitality pools, and rooftop lounges that cater to health-conscious residents and global buyers.
Most recently, Rove Home Marasi Drive launched as IRTH’s largest to date—featuring over 800 furnished apartments overlooking the Dubai Water Canal in Business Bay. With over 110,000 square feet of resort-style amenities including a paddle court, urban beach pool, sensory gardens, floating work pods, and a fitness dome, the project is built as a vertical community for modern city dwellers.
Design and Service Philosophy
What sets IRTH Group apart is its integrated approach to living: combining community, design, and service within a mid-market framework. Each branded residences Dubai project delivers fully furnished units, designed to international standards with an emphasis on comfort, aesthetics, and technology. Buyers benefit from on-site hospitality services, smart access systems, sustainability features, and social spaces that support a healthy lifestyle. The brand actively cultivates residential communities by offering amenities that go beyond the pool and gym—positioning wellness, connectivity, and productivity as core components of home life.
Strategic Market Positioning
All of IRTH’s developments are strategically positioned in high-demand zones, offering exceptional connectivity and strong rental yield. From the business district appeal of Marasi Drive to the tourism magnetism of Dubai Marina and the iconic status of Downtown, the locations reflect IRTH’s commitment to creating homes in zones with established lifestyle and investment traction. Their strategy centers around long-term value creation for both end-users and landlords—making their projects compelling for investment in Dubai properties.
Investor and Buyer Appeal
IRTH Group is especially appealing to international buyers and young Dubai residents who seek functionality, design, and access at attainable price points. Their developments offer flexibility for investors interested in either rental income or end-use, thanks to smart floor plans, premium furnishing, and property management services embedded into the development structure. With low entry costs, high yield potential, and a growing brand presence, IRTH offers a compelling case for forward-thinking buyers.
Why Prime Palaces Real Estate Recommends IRTH Group
At Prime Palaces Real Estate, we recognize IRTH Group as one of the most innovative Dubai developer brands currently operating in the mid-luxury segment. Their consistent rollout of high-performing projects like Rove Home Downtown, Rove Home Dubai Marina, and Rove Home Marasi Drive illustrates a strategic mix of hospitality thinking, smart locations, and buyer-focused features. For clients seeking modern, fully furnished, design-led properties in Dubai’s top districts—with strong investment returns—IRTH offers one of the most intelligent portfolios on the market.
IRTH Group