03.11.2025, 12:25

Why You Should Not Ask AI for Property Advice

Asking ChatGPT for guidance has become part of everyday life — from fitness plans to travel suggestions and financial tips. But real estate is not a space where “quick answers” or simplified summaries can replace professional judgment. Property investment involves timing, location micro-dynamics, developer behavior, future supply pressure, and legal nuances things that AI cannot fully read or anticipate.

AI models are trained on historical information and publicly available sources. They generate answers based on what has happened, not what will happen. A real estate consultant, on the other hand, works inside the market every day — evaluating actual construction progress, understanding developer credibility, sensing buyer demand shifts, and keeping track of upcoming supply launches. Consultants operate in real time. AI works in hindsight.

When someone asks an AI tool: “Where should I buy off-plan in Dubai for the highest ROI?”, the system may confidently respond with areas like JVC because historically, JVC delivered strong rental returns and absorption rates. But confidence is not accuracy. AI often misses key market-forward elements — most importantly, supply that has not yet been delivered.

Right now, JVC has a significant supply pipeline scheduled for completion around 2026–2029. That means an investor who buys today with handover in 2029 may enter a highly competitive rental environment, facing price pressure and slower returns. AI doesn’t see that. An experienced consultant does — because they know the projects launching today, they attend developer briefings, and they understand where investor demand is shifting before it becomes obvious.

The Hidden Blind Spot: AI Trusts Official Developer Pages

There’s another major issue most people don't think about:
AI tools often pull information from the most polished, marketing-driven sources first.

If you ask AI about a specific project, one of the first things it will do is “check” the developer’s official website or brochure information. And naturally, no developer highlights:

– Hand-over delays history
– Supply pressure in surrounding phases
– Maintenance challenges
– Service charge realities
– Real rental absorption vs advertised yield

They showcase unique selling points — because that’s what marketing does. AI then repeats that polished narrative back to you, sounding informed and confident, yet missing the critical risk layers only a human expert can see.

Imagine a Story

Imagine a buyer researching a newly launched project. They sit with a consultant who provides a balanced view: the design is strong, location solid, and payment plan attractive — but the area is entering a multi-year supply cycle, meaning pressure on rental pricing and possible delays in achieving advertised yields.

Later, the buyer decides to cross-check via ChatGPT. They type: “Is this project a good investment?”

The AI pulls info from the official website, press releases, and historical rental performance. It confidently mentions appealing amenities and strong area growth. Feeling reassured, the buyer proceeds.

Fast-forward to handover — and the consultant’s warning becomes reality. Heavy supply softens rents, incentives appear, and yields underperform. A good investment becomes merely average. The investor didn’t lose money — but they lost potential.

In real estate, sometimes the difference between profit and regret isn’t a bad decision — it’s a missed better one.

Real Estate Isn’t Just Information — It’s Interpretation

Property markets breathe. They shift with sentiment, infrastructure, developer strategy, global capital flows, and regulation. Consultants see this in real time — AI reads about it after the fact.

AI is fantastic for education, terminology, and research.
It is not designed for strategy, risk assessment, negotiation, or predictive market sensing.

Great investors don’t reject AI — they use it intelligently while relying on expert consultants to interpret the real-world market and protect their capital.

Information is everywhere. Interpretation is rare.
And interpretation comes from experience — not algorithms reading websites.